Finca owner, Abbey, was looking for a brand that could convey the wild and colorful life of Columbia on the gray streets of Seattle.

Finca's business plan centered around a cold brew dispensing bicycle that would be stationed in various locations around the city. She would also sell bottled brew for her customers to take home.

Our branding solution was a multifaceted logo that could be adjusted according to her needs: ranging from full colorful expression to a more flexible logo and lettermark.

This project was done in partnership with Kate Reingold.